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June 26, 2012 STATEWIDE LAW ENFORCEMENT INITIATIVES SET FOR 4TH OF JULY HOLIDAY TRAVEL PERIOD FOR ADDITIONAL INFORMATION CONTACT: Ann Whitehead (501) 618-8133 ann.whitehead@asp.arkansas.gov June 26, 2012 (LITTLE ROCK) - Arkansas law enforcement officers will increase sobriety checkpoints and step up patrols to combat both impaired driving and speeding during the next two weeks. “Drive Sober or Get Pulled Over” is an nine-day enforcement mobilization beginning June 29th and continuing through July 7th, immediately followed by a seven-day speeding initiative, “Obey the Sign or Pay the Fine,” July 8th – 14th. During these periods, officers will intensify efforts to arrest drunk drivers and cite drivers who exceed posted speed limits. “Traffic safety enforcement initiatives such as these are particularly important during high volume traffic periods when more motorists are on the roads for long weekends or extended vacations,” said Colonel JR Howard, Director of the Arkansas State Police and the Governor’s highway safety representative. Speeding and impaired driving are two of the leading contributing factors in motor vehicle crash fatalities on America’s highways. During 2010 there were 32,885 motor vehicle crash deaths recorded nationally. Impaired driving crashes accounted for 31% or 10,228 of the deaths while excessive speed contributed to 32% or 10,395 of the total lives lost. In Arkansas during the same reporting period, thirty-one percent of fatalities in motor vehicle crashes involved alcohol, while nineteen percent of motor vehicle crash fatalities in the state were speed related. “Speeding translates to death on our roadways. It greatly reduces a driver’s ability to steer safely around another vehicle, a hazardous object, or an unexpected curve. Speeding and impaired drivers put themselves, their passengers and other drivers at tremendous risk,” said Colonel Howard. During the enforcement effort state, city and county officers around Arkansas will be out in force looking for those who choose to disobey these laws. The goal of the safety campaigns is to save lives. “All drivers should be on notice, no more warnings and no more excuses,” said Colonel Howard. “Remember, Drive Sober or Get Pulled Over and Obey the Sign, or Pay the Fine.” For more information, log onto www.TrafficSafetyMarketing.gov or call the Arkansas Highway Safety Office at (501) 618-8136.